WESTBROOK, Minnesota (STPNS) -- Last night (Thursday) I got a phone call from Neilson surveys about movie attendance. I told the gentleman I had not been to a movie theater for a number of years. He asked me even though I had not been to the movies lately he would still like to ask me a few questions anyway. So I said OK. He asked how often I had been to the movie theater in the past week, month, and year. My reply was none. He then asked if there were any persons in our household from age 18 to 30 something, again the answer was none. He then asked if there was anyone living there between a different set of ages, again my answer was none. He then politely thanked me for taking the time to answer the questions.
Basically I am not a real movie fan especially not in a movie theater. I think the last time Best Friend and I attended a movie in a movie theater was some time in the nineties, I think the movie was either Driving Miss Daisy or Fried Green Onions, both were excellent films.
I guess we just donít like going to a theater to watch a movie that may or may not be very good and paying a lot of money to do it, not to mention the obscene prices of concessions.
I just donít understand the mentality of people that stand in line to pay those exorbitant prices because they just have to be the first to see new movies.
For what it costs a couple to attend just one movie with snacks would pay about four months worth of Netflix or some other movie service.
People argue that it is not the same as watching it on the big screen ó really! Then why are so many watching streaming movies on their cell phones or tablets? Duh!
I always think when they announce the gate receipts for newly released movies, often exceeding 50 million for the first weekend, that sounds like a lot. But then when you figure average ticket prices these day are in the neighborhood of eight to ten bucks it is not all that much. That 50 million translates to just 5 to 10 million in viewers. A small amount when you consider our population is just over 300 million.
Then of course you have to consider the availability of movies on DVD or on network television as well as numerous pay for view cable channels. One has to wonder how can they all survive.
I heard that internet television is the next big thing coming. How will that affect the mainstream television networks, or will they just switch their production to include it. Either way it presents a dilemma for advertising executives. I often wonder how the major networks can justify continuously higher advertising rates in a shrinking market with declining viewership.
At least in newspapers, despite the premature death notices, major newspapers and even smaller newspapers to some extent, are enjoying higher readership compared to their electronic competitors.
The fact of the matter is that no other media does as thorough a job of covering the news than newspapers. Another fact is you generally get what you pay for, so those mediums that are free generally do not give a lot of non revenue content.
I have noticed when checking news web sites, the best organized and best written news sites come from E editions of print newspapers.
Well I sort of got side tracked but I canít resist giving a pitch for our medium of choice.
At any rate if you are one of those theater movie going junkies, enjoy, and bring a lot of money for family size pop, candy and popcorn. I have read that is where the local theaters actually make their money.
Have a great week and do good!
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